I don't dress for trends.
New York never stops telling you what’s “in” this week. I stopped listening a while ago.
I wear what makes me feel like myself — not what’s everywhere on my feed right now. That’s the only rule at miramira. Every piece is designed to hold up through a real day: your shift, your commute, your second job, the meeting where you finally say the thing you’ve been rehearsing. Not a piece that only works in soft studio light.
Who this is actually for
miramira is for queer women and working women — the ones building something of their own, on their own terms, whether that’s a business, a career, or just a life that feels like theirs.
Not the girl with nothing to do but pose in it. The one clocking in. Negotiating a raise. Running her own thing before and after her day job. Showing up as herself in rooms that weren’t necessarily built for her.
You don’t need a reason to wear gold. But if you want one: wear it for you, not for anyone watching.
How this started
miramira new york is an Asian-owned jewelry brand, started in 2020 by two of us who grew up in Japan carrying both Chinese and Japanese blood. Since we were kids, we never quite felt like we belonged to either country — not fully one, not fully the other.
For years, we tried to fit into communities that asked us to be someone else, or to pick a group and stay in it. That took a real emotional toll, for a long time.
Then we found New York — a city where people genuinely don’t care where you’re from or what box you fit into. More diversity, more color, more room to just be. It changed something for us.
But we also realized how many people out there are still carrying the same struggle we did. So in 2020, we started this brand simply to support women and queer people — to break the social norms that ask you to be someone you’re not, and focus instead on what actually makes you comfortable in your own skin. Kept minimal. Meant to be impactful.
The details matter when the story is personal.
What you’re actually getting
Straight talk, because I’d want the same from a brand I bought from:
This isn’t handmade, and I won’t pretend it is.
Our jewelry is designed with care and produced at scale so it can stay affordable — that’s the honest trade-off, and I’d rather tell you that than oversell a story that isn’t true.
It’s built to be worn, not preserved.
Gold vermeil, gold filled, sterling silver, stainless steel, titanium, 14k solid gold — real materials chosen so a piece can survive your actual day, not just a photo.
Price is on the page, not hidden behind “inquire.”
You’re budgeting. I respect that. No games. Transparency is our baseline, never a premium feature.
Why the mission matters here, specifically
I’m not interested in “empowerment” as a marketing word. I’m interested in the very specific thing that happens when a queer woman or a working woman puts something on that makes her feel like she’s not shrinking — right before she walks into a room, a shift, a negotiation, a first date, a Tuesday.
That’s the whole mission. Everything else is styling.
